When you are in the event business you are also in the design business, the creative business and the idea business. It's a whirlwind of colors, shapes and dreams all mixed into one.
Every client comes with ideas. Some have ideas that make your heart melt, others know the feel for the day but can't place any picture in their minds of what it should look like.
That's where I come in.
The majority of the time clients want to do something completely different. Something no one has seen. They have a underlying theme but then want to create something that is their own. However, they are typically always inspired by something else. A picture, a flower, a color.
One of my favorite books is called It's not how good you are, it's how good you want to be, by Paul Arden.
Paul does one of the best jobs of explaining where ideas can form from. I wanted to share with you a piece that has helped mold my perspective.
If only one in ten thousand companies seeking a new marketing campaign truly have a new idea AND 99% want something based off something they have seen, then inspiration is the strong hold of creativity.
This leads me to believe that the client that is inspired by something else no longer gets to claim 100% of the "newness" of the idea, rather they get claim 100% of making something else their own.
So, go get inspired. Find pictures, people, places that inspire you and make them your own. :)
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